Digital Content & Marketing
Arabtherapy.
A full creative direction developed for Arab Therapy's social media presence, establishing visual language,
campaign structure, and content consistency. The role grew to include mentoring a two-designer team
and raising the overall creative standard across the content function.
Year :
2025
Industry :
Mental Healthtech
Client :
Arabtherapy.
Project Duration :
1 Month
Problem :
The brand lacked a unified visual direction, resulting in fragmented social media content
that failed to project a strong, consistent identity.

Solution :
Establishing a cohesive brand guideline with a refined color palette, structured typography,
and clear design principles to build a solid, professional presence.




More Projects
Digital Content & Marketing
Arabtherapy.
A full creative direction developed for Arab Therapy's social media presence, establishing visual language,
campaign structure, and content consistency. The role grew to include mentoring a two-designer team
and raising the overall creative standard across the content function.
Year :
2025
Industry :
Mental Healthtech
Client :
Arabtherapy.
Project Duration :
1 Month
Problem :
The brand lacked a unified visual direction, resulting in fragmented social media content
that failed to project a strong, consistent identity.

Solution :
Establishing a cohesive brand guideline with a refined color palette, structured typography,
and clear design principles to build a solid, professional presence.




More Projects
Digital Content & Marketing
Arabtherapy.
A full creative direction developed for Arab Therapy's social media presence, establishing visual language,
campaign structure, and content consistency. The role grew to include mentoring a two-designer team
and raising the overall creative standard across the content function.
Year :
2025
Industry :
Mental Healthtech
Client :
Arabtherapy.
Project Duration :
1 Month
Problem :
The brand lacked a unified visual direction, resulting in fragmented social media content
that failed to project a strong, consistent identity.

Solution :
Establishing a cohesive brand guideline with a refined color palette, structured typography,
and clear design principles to build a solid, professional presence.








